Dates and venue

02.10.2014

National Stadium in Warsaw
(Poland)
Al. Ks. J. Poniatowskiego 1

Conference Room
LONDON B,C

Programme

thursday, 2nd october 2014

9.00	Registration
10.00	Technical Tour - National Stadium
12.00	Lunch
13.00	Opening Remarks Ms.Katarzyna SOBIERAJSKA, Undersecretary of State, Ministry of Sport and Tourism of the Republic of Poland
13.10	Presentations - Case Studies & Research on Big Sport Events Mr. Tom JENKINS, Executive Director, European Tour Operators Association (ETOA) Spinning rings: Hype, muddle, misapprehension and reality of the Olympic games Mr. Mikołaj PIOTROWSKI, PR Manager, PL 2012+, Poland The impact of UEFA EURO 2012 on tourism to Poland Ms.Cathy PAGE, Head of Domestic Tourism & Mr. Michael PARSONS, Tourism Team, Department of Media, Culture and Sport, United Kingdom The Impact of the London 2012 Olympic and Paralympic Games on tourism to the UK Mr. Paul WOJCIECHOWSKI, Assistant Secretary of the Economic Advocacy & Analysis Branch, Department of Foreign Affairs and Trade, Australia Hitting the mark: Two case studies on the impact of major sporting events on tourism in Australia - the Australia Open and the 2013 Australian Tour of the British & Irish Lions
14.40	Q&A
15.00	Coffee break
15.30	Panel Discussion: Costs and Benefits of big sport events for tourism Chairman: Mr. Mikołaj PIOTROWSKI, PL2012+, Poland Dr. Jakub BOROWSKI, Warsaw School of Economics (via teleconference) Mr. Oliver FODOR, Head of Section, Department of Tourism and Catering, Ministry of National Economy, Hungary Mr. Sergio GUERREIRO, Director, Strategic Control Department, Tourismo de Portugal Ms. Isabel HILL Director, National Travel and Tourism Office, Department of Commerce, United States Mr. Ichiro TAKAHASHI, Director for Receiving foreign Tourists, Japan Tourism Agency
16.45	Q&A
17.00	Conclusions & Closing Mr. Sergio ARZENI, Director, Centre for Enterpreneurship, SME's and Local Development (CFE), OECD

Host: dr Krzysztof CELUCH, Head of Poland Convention Bureau, Polish Tourist Organisation